Name, image & likeness

Oklahoma has drawn rave reviews in recent years for its ability to uniquely promote and elevate the brand of its student-athletes. Some of the most visible names on the national scene, people like Kyler Murray, Trae Young, Maggie Nichols, Baker Mayfield and Lauren Chamberlain, saw their meteoric rise begin in Norman.

Now, OU is prepared to put those powerful resources behind the new opportunities that await student-athletes as it pertains to name, image and likeness.

Why oklahoma

Winning = attention

With a combined 4.25 million followers across all official accounts, Oklahoma has established itself as a championship brand on social media to go along with its winning tradition.

​Nine of OU's accounts rank in the top 10 nationally in Twitter followers for their respective sport, including two No. 1s, and Oklahoma's accounts are consistently among the most-engaged nationally across the board.

OU's social media muscle extends to its student-athletes, where Sooners routinely become household names.

Brands recognize brands

Oklahoma's brand strength is recognized by the biggest and the best.
1 of 4
Official Jordan Brand schools
No. 8
In annual licensing revenue
253
Consecutive televised football games

big brand market

Already at 1.5 million people, the Oklahoma City market, including Norman, is growing twice as fast as the national average.

The OU upgrade

​all eyes on us = all eyes on you!

Resources & education

preparing you to make the most of nil

The Foundry

In conjunction with GiANT, an Oklahoma City company specializing in leadership & development, OU has created a student-athlete NIL educational program that will help student-athletes navigate through subjects such as financial literacy, brand building, money management and other complex issues related to NIL.

INFLCR

OU has partnered with INFLCR, one of the leading companies relating to NIL activity, to assist with student-athlete monitoring.
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Along with monitoring assistance, INFLCR will become the platform through which OU will share photos and video with student-athletes. These photos and videos will be available to student-athletes to help build their social media platforms through non-commercial, or non-NIL related activities.

​OU student-athletes will have the ability to maximize the platform through training sessions with INFLCR consultants, as well as access to a wide variety of services, including the Atlantic Records music library.